Innovative advertising: Simpsons movie - Kvik-E-Mart
juli 2nd, 2007
A flickr user has made this set:
Here is a Kwik-E-Mart set up for The Simpsons movie promotion. Opened on 07/01. It’s in Burbank, CA at the corner of Olive & Verdugo in the 91505.
Someone else put up more pics at:
It’s sooo cool. Liked the “they are not called Don’t Nuts”
7-11 is allright:
Promotional stunt turns 7-11 stores into ‘Simpsons’ Kwik-E-Marts
Associated Press - July 1, 2007 4:14 PM ET
DALLAS (AP) - A dozen 7-11 stores, including one in Chicago, turned into the fictional convenience stores of “The Simpsons” fame this weekend.
The Kwik-E-Marts, along with the 6,000 other Seven-Elevens around North America will sell Simpsons-themed treats during the month-long promotion. Among them: Buzz Cola, Krusty-O’s cereal and Squishees, the slushy Slurpees knockoff.
It’s all part of a campaign to hype next month’s opening of “The Simpsons Movie” based on the long-running cartoon show.
The cartoon loves to lampoon convenience stores for their unhealthy snacks.
Advertising officials with 7-11 say the promotion shows they get the cartoon’s joke.
The Kwik-E-Marts will be covered in industrial foam and given new signs to replicate the animated look of the fictional stores.
Copyright 2007 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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